Content optimization tools worth the investment in 2026
Content optimization tools have evolved beyond simple keyword density checks. They now help content rank in Google and show up in ChatGPT, Perplexity, and other large language models.
Why your sales enablement content needs real-world credibility [new data]
I spent three years creating product-led blog posts and case studies for B2B SaaS companies before I realized something obvious: sales enablement content credibility determines whether reps w
“AI is bad at being cool”
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share some of their “why didn’t I do this sooner?” moments from the past 12 months, from rethinking how they use AI to backing unmeasurable bets. […]
How to launch a successful email marketing campaign: Tips + data from an email marketer
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion
Best customer data collection software to drive growth in 2026
Every click, purchase, and interaction tells a story, but too often, that story gets lost in scattered spreadsheets, disconnected systems, and manual processes. Collecting and using customer
CRM apps for small teams that scale with you as you grow
For small businesses and sales teams, staying connected to customers doesn’t always happen behind a desk. Conversations, deals, and follow-ups unfold on calls, in meetings, and on the road
Best customer data collection software to drive growth in 2026
Every click, purchase, and interaction tells a story, but too often, that story gets lost in scattered spreadsheets, disconnected systems, and manual processes. Collecting and using customer data is about understanding what customers want and buildinga strong relationship at every stage. When businesses can see the full picture of their customers‘ journey – from first […]
How to launch a successful email marketing campaign: Tips + data from an email marketer
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it’s no wonder this channel remains one of the most effective ways to reach your audience. In this comprehensive […]
Customer service AI automation workflows that don’t lose the human touch
Customers today expect fast, personalized support, and AI automation workflows make that a reality. Customer service AI automation workflows utilize artificial intelligence to automate repeti
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business […]