Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. In this post, I’ve assembled a step-by-step […]

Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. In this post, I’ve assembled a step-by-step […]

Knowing how to update a website has served me well in my career as a B2B content strategist. Whether it’s content, design, or infrastructure, website updates keep your online presence fresh and competitive.

Hi, it’s me again, just checking in. Following up. Circling back. Despite the temptation to try this easy follow-up opener, I never recommend that salespeople send “just checking in” emails. The simple reason? They don’t work. It feels like a guilt trip, and doesn’t add new value or pique the prospect’s curiosity. But that doesn’t […]

I think even birds on the wire already know that ChatGPT has made a big impact in many fields. And UX design is no exception. It’s amazing for getting user insights and helps a lot with research and testing.

If you’re interested in learning how to become a WordPress developer, I think you’re making a great decision.

Picking a color scheme for your website is one of the most important — and difficult — decisions when designing a site. You want it to align with your brand identity, draw attention to the most important elements on your site, and make visitors feel a certain way.

As someone who’s written a lot of content and created content strategies, I know how big of an investment it can be. If you don’t understand your content performance, it can be hard to know how effective your efforts are and whether the investment was worth it.

If your sales strategy still relies on pressure and pitches, you’re losing clients before the real conversation begins.

You may not know what an API does or even what it stands for. But, you’ve definitely encountered them. Everyday APIs work behind the scenes to provide you with richer digital experiences.