If you want more clients, stop pitching and start having strategic sales conversations—they’re the key to lasting business relationships.

If you treat your prospect’s concern like an objection, you may lose the deal before you’ve earned the right to win it.

AI can mimic voices, take orders, and even argue it’s human—but it still can’t build trust the way a real person can.

Even the most innovative product or service will one day become a commodity—but the salesperson doesn’t have to.