Whether it’s setting up analytics for a brand new website or diving deep into data to help inform strategic direction, I spend a lot of time configuring and analyzing website metrics. As a digital marketing consultant, I use metrics to inform what I do and assess the performance of tactics I’ve put into place.
As a customer experience professional, I’m hyper-focused on finding ways to improve the customer journey, and I’m always looking for tools to help me analyze customer insights. For me, AI tools are at the intersection of those two initiatives, especially when it comes to building out or improving the customer journey. I started looking into […]
Whenever a new business idea pops into my head, the first thing I do is check if the domain name is still available. That little habit has led me to buy over 50 domains. Today, I actively manage 27 of them. Each one carries a dream, a story, and a few impulsive buying moments.
Yesterday, we looked at the hidden cost of low win rates: lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals, and missed commissions.
Research shows average sales win rates hover around 21%, meaning nearly four out of five opportunities are lost. In enterprise sales, win rates can fall to 5–10%, leaving 90% of the pipeline dead or dying before it ever produces revenue.
HubSpot’s data suggests that win rates average a weak 21%. If you do the math, you’ll find that 79% of a salesperson’s opportunities are lost — to indecision, competitors, task forces that fail to reach consensus, or buyers paralyzed by the fear of making a wrong decision that not only fails to deliver results but […]
For most brands, making the website a central part of their marketing means directly converting website visitors into paying customers during (or shortly after) their visit.
In web development, creating a great user experience (UX) is just as important as building functional features. One thing I’ve learned over the years is that attention retention, or keeping visitors engaged, often comes down to the little details. And animation is one of the most powerful tools we have for that.
In today’s competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, and close deals faster. A well-executed growth sales strategy is the key to unlocking success. But how do you ensure that your B2B sales pipeline isn’t just moving it’s racing?
In today’s crowded and hyper-competitive sales environment, standing out can seem like a daunting challenge. Every seller is vying for attention, each promising a better solution, a more efficient process, or a more lucrative deal. But the truth is, it’s not enough to be just another salesperson offering a product or service. To succeed, you […]
