Every year, customers ask more from support teams. They want quicker replies, seamless handoffs, and answers that feel personal across every channel. That rising bar makes the job harder. Agents burn out chasing context, while customers grow impatient when they have to repeat themselves. The scale of the challenge is only increasing. Gartner predicts 30% […]

SaaS sales teams are feeling a slowdown. Deals drag on for weeks, decision committees keep growing, and reps are under pressure to deliver faster results with fewer resources. In a tough landscape, AI tools like conversation intelligence (CI) can be a genuine game-changer. Conversation intelligence uses AI to analyze customer interactions to extract actionable insights. […]

A/B testing has long acted as a B2B marketer’s trusty GPS: launch two versions, track the results, and lean into what wins. Sounds simple. However, A/B testing gets complicated for teams selling to 10+ buyer personas.

Turning visitors into buyers is an immense challenge for any business. Across all industries, the average conversion rate for direct web traffic is just 3.5%.

I have found YouTube to be a great tool to grow a business. And the good news? You don’t need to film a single second of video to take advantage of it. Thanks to the YouTube data API, you can embed and display existing videos directly on your site.

Not every salesperson who looks busy is truly effective—understanding the difference can make or break your sales results.

In modern websites, sign-up pages have become essential. Businesses take these seriously because they stand to gain significant benefits from registered users, particularly access to valuable data that improves the customer experience.

Let’s get one thing straight: Prospecting isn’t the glamorous part of sales. It’s not where you close deals, earn high-fives, or ring the gong. But if you skip it or do it half-heartedly, none of those other moments happen. I’ve done over 11,000 cold calls and booked hundreds of meetings. I’ve helped founders land their […]

B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win rates.

I will confess that I have done Workshops and/or Keynote-style training, even though these can provide some small amount of education, they can’t compare to real training.