Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth. Loop Marketing is […]

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops teams, I’ve seen the biggest performance lifts come from automating the invisible work: lead handoffs, […]

Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments (Is the mystery of the orange door actually solved?). Of course, Swift’s marketing savvy is […]

Real-time support connects customers with help the moment they need it — no long waits or disconnected handoffs. For growing teams, this responsiveness builds trust, improves retention, and creates the kind of customer experience that drives long-term loyalty. A real-time customer service tool brings these interactions together across live chat, messaging, shared inboxes, and self-service […]

Customers want a product that offers clarity. If they’re confused, they become disengaged. And what follows are high bounce rates, dropping conversions, and falling revenue. A strategically conducted UX audit can prevent that.

At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. When you go through something like marriage fraud, you learn firsthand that love without legal protection can cost you more than heartbreak. It can […]

I pulled up my LinkedIn feed last week and noticed how half the posts from sales leaders looked like they could have been written by content marketers. They were teaching, sharing frameworks, and posting case studies. One VP of Sales I follow had published a carousel about buyer psychology that got more engagement than most […]

The world of content is more competitive than ever. Between SEO, AEO (Answer Engine Optimization), and writing for humans first, it‘s far more complex than when I first started in content marketing. That’s why content audit tools are essential for regularly reviewing and updating what’s already published.

“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what small- and medium-sized business marketers can learn from “Ohio’s first and only doughnut bar,” regardless […]

Integrating AI with existing CRM systems has become a critical priority for sales teams. According to HubSpot’s 2025 State of Sales report, only 8% of sales reps don’t use AI at all, and those who do say AI and automation tools deliver better returns than any other sales tool. Yet, how sales teams integrate AI […]