Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more important than ever; authenticity, even […]

For small businesses and sales teams, staying connected to customers doesn’t always happen behind a desk. Conversations, deals, and follow-ups unfold on calls, in meetings, and on the road — making a mobile-ready CRM essential for modern workflows. A mobile CRM app puts the entire customer pipeline in reps’ pockets. It gives teams instant access […]

Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” When I went searching for the answer, I found, instead, one of […]

Staying on top of website changes can feel like a full-time job. Whether you’re tracking your competitors’ movies, monitoring for critical feature updates, or keeping up with new regulations or policies, manually checking multiple web pages is tedious, inefficient, and error-prone.