“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the haircare brand has been anchored in culture: hip-hop […]

Nothing is more frustrating than speaking to different customer service agents and having to re-explain the problem with each interaction. Customer satisfaction and loyalty are closely connected, and cloud customer service software is one of the best ways to strengthen both. Cloud customer service software ensures a unified, seamlessly integrated view of each customer‘s journey. […]

The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms. It wasn’t until much later that I realized they actually exist in real life and […]

In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine interest in what their business has to […]

Customers today expect fast, personalized support, and AI automation workflows make that a reality. Customer service AI automation workflows utilize artificial intelligence to automate repetitive support tasks, like routing tickets and drafting replies. That leaves human agents with more time to focus on empathetic problem-solving. When connected to a unified CRM, AI automation maintains full […]

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack about marketing!” she grinned. I asked for three […]