I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share some of their “why didn’t I do this sooner?” moments from the past 12 months, from rethinking how they use AI to backing unmeasurable bets. […]
Every click, purchase, and interaction tells a story, but too often, that story gets lost in scattered spreadsheets, disconnected systems, and manual processes. Collecting and using customer data is about understanding what customers want and buildinga strong relationship at every stage. When businesses can see the full picture of their customers‘ journey – from first […]
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it’s no wonder this channel remains one of the most effective ways to reach your audience. In this comprehensive […]
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business […]
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more important than ever; authenticity, even […]
For small businesses and sales teams, staying connected to customers doesn’t always happen behind a desk. Conversations, deals, and follow-ups unfold on calls, in meetings, and on the road — making a mobile-ready CRM essential for modern workflows. A mobile CRM app puts the entire customer pipeline in reps’ pockets. It gives teams instant access […]
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” When I went searching for the answer, I found, instead, one of […]
Staying on top of website changes can feel like a full-time job. Whether you’re tracking your competitors’ movies, monitoring for critical feature updates, or keeping up with new regulations or policies, manually checking multiple web pages is tedious, inefficient, and error-prone.
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the haircare brand has been anchored in culture: hip-hop […]
Nothing is more frustrating than speaking to different customer service agents and having to re-explain the problem with each interaction. Customer satisfaction and loyalty are closely connected, and cloud customer service software is one of the best ways to strengthen both. Cloud customer service software ensures a unified, seamlessly integrated view of each customer‘s journey. […]
