Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling, you’ll book a meeting. With enough meetings, you’ll make a sale. But, everything has an opportunity cost. Time spent cold calling is time […]

Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling, you’ll book a meeting. With enough meetings, you’ll make a sale. But, everything has an opportunity cost. Time spent cold calling is time […]

I’ll be the first to admit that I wish survey data could sort and analyze itself. Unfortunately, it does not (yet?). So, you’ll need a dedicated survey analysis data team to sift through survey results and highlight key trends and behaviors for your marketing, sales, and customer service teams. In this post, I’ll break down […]

I’ll be the first to admit that I wish survey data could sort and analyze itself. Unfortunately, it does not (yet?). So, you’ll need a dedicated survey analysis data team to sift through survey results and highlight key trends and behaviors for your marketing, sales, and customer service teams. In this post, I’ll break down […]

Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. In this post, I’ve assembled a step-by-step […]

Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. In this post, I’ve assembled a step-by-step […]

Knowing how to update a website has served me well in my career as a B2B content strategist. Whether it’s content, design, or infrastructure, website updates keep your online presence fresh and competitive.

Hi, it’s me again, just checking in. Following up. Circling back. Despite the temptation to try this easy follow-up opener, I never recommend that salespeople send “just checking in” emails. The simple reason? They don’t work. It feels like a guilt trip, and doesn’t add new value or pique the prospect’s curiosity. But that doesn’t […]

I think even birds on the wire already know that ChatGPT has made a big impact in many fields. And UX design is no exception. It’s amazing for getting user insights and helps a lot with research and testing.

If you’re interested in learning how to become a WordPress developer, I think you’re making a great decision.