In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine interest in what their business has to […]

The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms. It wasn’t until much later that I realized they actually exist in real life and […]

Customers today expect fast, personalized support, and AI automation workflows make that a reality. Customer service AI automation workflows utilize artificial intelligence to automate repetitive support tasks, like routing tickets and drafting replies. That leaves human agents with more time to focus on empathetic problem-solving. When connected to a unified CRM, AI automation maintains full […]

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack about marketing!” she grinned. I asked for three […]

Our expert this week has a few hot takes.  Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” While that doesn’t sound like the best lesson to open a marketing newsletter, stay with me. I swear this isn’t a I’m-quitting-my-job-to-work-on-a-goat-farm hail mary.  […]

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a real human wrote it […]

So you’ve decided to create a blog with AI, but you’re stuck on which AI blog website builder to choose? I’m here to help.

Customer portal software is a secure self-service platform that provides customers with a centralized location to view their data, track support tickets, and make payments. When connected to a CRM and a knowledge base, portals reduce ticket volume, strengthen trust, and increase customer retention. Customers expect 24/7 visibility and quick answers without waiting in a […]

Have you ever wondered how businesses keep an eye on everything related to their website — from design to updates? The tracking of visitors’ activities and monthly traffic, the bounce rate, and all other necessary information that has to do with the online success of the business?

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth. Loop Marketing is […]