BUYWYO

Picking a color scheme for your website is one of the most important — and difficult — decisions when designing a site. You want it to align with your brand identity, draw attention to the most important elements on your site, and make visitors feel a certain way.

As someone who’s written a lot of content and created content strategies, I know how big of an investment it can be. If you don’t understand your content performance, it can be hard to know how effective your efforts are and whether the investment was worth it.

If your sales strategy still relies on pressure and pitches, you’re losing clients before the real conversation begins.

You may not know what an API does or even what it stands for. But, you’ve definitely encountered them. Everyday APIs work behind the scenes to provide you with richer digital experiences.

If you want more clients, stop pitching and start having strategic sales conversations—they’re the key to lasting business relationships.

If you treat your prospect’s concern like an objection, you may lose the deal before you’ve earned the right to win it.

AI can mimic voices, take orders, and even argue it’s human—but it still can’t build trust the way a real person can.

Even the most innovative product or service will one day become a commodity—but the salesperson doesn’t have to.

If you’re still selling like it’s 2010, you’re already losing clients. Here’s what the winners are doing instead.

Buyers no longer care about your features—they care about the future outcomes you can help them create.