{"id":1124,"date":"2025-06-25T11:00:00","date_gmt":"2025-06-25T11:00:00","guid":{"rendered":"http:\/\/www.buywyo.com\/?p=1124"},"modified":"2025-06-30T11:24:49","modified_gmt":"2025-06-30T11:24:49","slug":"secrets-of-savable-content-how-to-create-content-buyers-come-back-for","status":"publish","type":"post","link":"http:\/\/www.buywyo.com\/index.php\/2025\/06\/25\/secrets-of-savable-content-how-to-create-content-buyers-come-back-for\/","title":{"rendered":"Secrets of savable content: How to create content buyers come back for"},"content":{"rendered":"
Like, comment, share. This used to be the holy trinity of social media engagement<\/a>, but savable content has emerged as a new contender in recent years.<\/p>\n Think about it. What kind of things do you save?<\/p>\n If you\u2019re like me, it\u2019s photos of people and moments you don\u2019t want to forget, maybe a ticket stub from a concert, or a shell from your favorite beach. And, of course, we all try to save money and time. We save things we consider important \u2014 things we want easy access to in the future.<\/p>\n The same rings true of savable content or \u201csave-worthy\u201d content.<\/p>\n If audiences save your content, they value it and this has many benefits for your marketing goals and business. Let\u2019s explore these benefits and how you can create top-class savable content to reap them.<\/p>\n Table of Contents<\/p>\n <\/a> <\/p>\n First things first. When we say savable content, we usually refer to content deemed worthy of hitting the \u201csave\u201d button on social media. It\u2019s information users want to return to later and, arguably, consider better than things they just scroll past.<\/p>\n Not all social media platforms<\/a> have \u201csave\u201d options, but it is available on Instagram, Facebook, TikTok, LinkedIn, and X (forever Twitter in my heart) in the form of \u201cbookmarks.\u201d<\/p>\n Learn more about the current state of social media and how consumers are using it in <\/strong>our 2025 Social Media Trends Report.<\/a><\/strong><\/p>\n But what makes content \u201csavable\u201d exactly? Typically, it involves delivering one or more of five things.<\/p>\n This content enables people to do something they couldn\u2019t do before or do it more effectively. It can take the form of tips, checklists, how-tos, and templates, among other things. Your audience saves this content because they want to use it later.<\/p>\n For example, I saved this shortbread cookie recipe on Facebook:<\/p>\n Source<\/em><\/a><\/p>\n And these marketing tips on LinkedIn<\/a>:<\/p>\n<\/a><\/p>\n
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What is savable content?<\/h2>\n
1. Utility: Information people can act on<\/h3>\n
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